About

Maintaining an efficient and timely Web site is important to the superior support and service Calvert Group (www.calvertgroup.com) wants to offer its investors and financial professionals. A leading investment firm based in Bethesda, MD, Calvert analyzes companies for potential investment by studying both financial and corporate responsibility factors, including environmental practices, workplace issues and human rights. Calvert supplies its customers with timely information on performance, pricing and social investment issues to help them make informed investment decisions.

To support its reputation in socially responsible investing, Calvert also offers in-depth online articles concerning companies’ respective market positioning and commitment to social responsibility. From detailed information on financial planning and environmental and social issues to company social analysis profiles, Calvert delivers an enormous amount of daily content to its electronic audiences.

Challenge

When Calvert first launched its public Web site, it had only one audience — the public at-large. Over time, Calvert found the need to differentiate content among multiple audiences (shareholders, brokers and institutional investors), efficiently repurposing content for each of them, while continuing to deliver superior support to Calvert investors and financial professionals. Calvert needed a solution that allowed them to repurpose content for their partners’ Web sites, as well.

To add to the challenge, the volume of content Calvert delivered to each Web audience had increased by 1,000% since the site’s initial launch, but the headcount dedicated to managing it did not. Calvert sought a solution that could be maintained in-house, saved editorial delivery time, was easy for its non-technical people to use and could be implemented quickly.

Solution

After much research, Calvert selected RedDot Content Management Server (CMS). RedDot met Calvert's demand for a proven track record of reliability, rapid installation, ease of use and scalability.

Proven Technology Leader
With nearly 10 years experience in the content management space, RedDot is an industry pioneer with a long record of success. In need of a proven solution, Calvert didn’t have time to be a "test site." Calvert trusted RedDot’s content management system (CMS) would solve its content challenges.

Competitive Price
A robust and scalable system, with the industry’s most intuitive interface, and competitive pricing, Calvert moved forward with RedDot.

Speed of Implementation
Along with the implementation of RedDot, Calvert simultaneously rearchitected and redesigned its Web site, as well as retooled all of its back-end systems that were connected to the site. RedDot’s ease of implementation contributed to a short implementation period for this complex project, realizing results in only seven months.

Results

With RedDot CMS™, Calvert now can seamlessly create multiple versions of the same content, distribute content to external resources and easily manage changing content without draining resources.

Repurposing of Content
Calvert is able to repurpose content for all four of its key audiences, without having to add staff to accomplish the additional workload (which they estimate would have required a 50 percent increase in headcount).

Syndication
Calvert’s interactive tools and perspective on social and environmental issues are valuable to other like-minded organizations. RedDot makes it easy for Calvert to syndicate research and share it with others.

Editing Ease
RedDot’s simple user interface and minimal training guarantee that any editor, with or without HTML background, can add and/or modify content to the site with very little training.