Target specific audiences and deliver your Web content in context, making it more relevant and actionable through every online channel. RedDot helps you secure your content by delivering it only to designated audiences automatically or based on characteristics that you define.

Customize Information to Target Users

RedDot helps you get to know the users of your online media through user profiles created from data gathered implicitly and explicitly. By evaluating these contacts, you can tailor what you offer to meet the specific demands of your target audience, notice any changes quickly, and respond accordingly.

Improve Communication with Customers and Partners

Configure an extranet where your customers and partners can find and retrieve relevant information and content. Maintain your existing customer relationships and improve your customer service though a targeted experience.

Integrate Comprehensive Authorization Concepts

Authorization concepts form the basis for personalized content delivery. RedDot features a separate user administration and integration with an existing centralized naming directory service (LDAP). Defined user groups, roles, and attributes help you maintain the properties of users and their authorizations more easily.

Improve Usability without Extra Work for Authors

Introducing personalization does not need to complicate your existing content management process. RedDot allows your authors to maintain personalization data intuitively, using the familiar RedDot interface.