RedDot offers an environment where Web 2.0 functionality is manageable by your content editors. Adding a blog or forum can be done in the same non-technical manner as developing a new page of content, adding a picture or a document. With the integration of these environments with basic Web content management, the power of a social networking environment can be exposed.

Ready to embrace this exciting world of Web 2.0? Here are some things to think about:

Keep it Simple. Social environments such as blogs or forums should be easily found and simple to engage. Your visitors should find it useful and interesting and most important in context to the information they are looking for on the site.

Integration is Key. Web 2.0 functionality should be part of the overall Web content management initiatives of your site. User generated and editorial content should be connected and delivered in a meaningful way.

Act Now and Keep the Future in Mind. The Web is a vehicle for test and change. Start with an executive blog on your intranet, or a departmental wiki and test for market acceptance. Once you see results, rolling out on a larger scale is easy. You should find a solution that you feel is trusted and secure and allows you the flexibility to expand in the future.

Open Communication Does Not Mean Security Risk. Web 2.0 should have the same security requirements you expect for the rest of your online initiatives. Central administrators and compliance driven solutions still play a role. Use the Web to gain more content but don't open it up beyond your comfort level.

The Power of Web 2.0 is the Personalization. Today's Web content management solutions should integrate Web 2.0 in a personalized way. Just because there is more content does not mean that more is better. Individuals find value in personalized content and getting access to what is most relevant to them. Leverage the power of more information in a digestible way.

Deliver a Better Web Experience. Web 2.0 functionality it at your fingertips and RedDot provides the environment for organizations to embrace and realize immediate benefit. Ensure an interactive experience leveraging the combined power of your organizations information with user generated content.