Applications are not created in a vacuum. Rather, they exist to support business requirements. Using RedDot, business stakeholders have an active role in the deployment and presentation of your content and the applications developed to meet your business requirements.

Separation of Content and Applications Satisfies Both Audiences
Developers can focus on building .NET applications and leave the content driven experience to the content owners. Business rules for content targeting are applied by the content owners and dependency on IT is reduced. This allows the developers to create value-added applications in their native Visual Studio environment.

Add Dynamic and Personalized Content within Visual Studio
To support the creation process, RedDot supports integration with Microsoft Visual Studio; the RedDot Web Control for Visual Studio offers the ability to add dynamic and personalized content to a page designed within the Microsoft tool.

Deliver .NET Applications in Context
Organizations can use RedDot as a delivery service for the presentation of.NET applications. The configurable personalization rules can be targeted to applications in the same way they are applied to content. Applications are actually connected through Web services and delivered seamlessly within the site.

• Optimize .NET investments
• Deliver a targeted and rich user experience
• Leverage existing applications
• Focus IT on development tasks
• Expand Marketing control over the site experience